Government, Waste Industry and Environmental NGOs come together for clear message on suitable content for recycling bins.

Currently 28% of all material placed in household recycling bins is incorrect.

Minister Declan Naughten, flanked here by Suzie Cahn, National Project Manager of RAP and Mindy O'Brien, Coordinator of VOICE and with the projects recycling ambassadors

Minister Declan Naughten, flanked here by Suzie Cahn, National Project Manager of RAP and Mindy O’Brien, Coordinator of VOICE and by the project’s recycling ambassadors, launches the Recycling Ambassador’s Programme

Minister Denis Naughten launched Ireland’s new Recycling Ambassador Programme today (Wednesday) as the Department of Communications, Climate Action and Environment, the environmental community, the regional waste management offices and the waste industry came together for the first time ever with a clear message to boost household recycling.

Speaking at the launch held at Dublin City Council Civic Offices Minister Naughten said, “Recycling in Ireland is evolving.  We can be proud that we have come a long way in a short period of time. I believe the work of the Recycling Ambassadors will bring our performance in this area to the next level.  The list of suitable material is now simply paper, cardboard, rigid plastics, tins and cans.

“The new Recycling Ambassador Programme will ensure that everyone clearly knows what materials are now acceptable in our recycling bins.”

The majority of householders have persistently shown a willingness to recycle and are extremely environment aware, but many are confused about what is suitable for modern day recycling bins. Currently 28% of all material placed in household Mixed Dry Recyclable (MDR) bins is incorrect for example food, grass, nappies etc..

A further 12 to 38 per cent of recyclable material in individual household MDR bins was found to be contaminated, according to a 2016 survey carried out by Repak Ltd, who are providing support sponsorship to the ambassador programme.

“This contamination was caused by dirty packaging, or was as a result of liquid, food and other items that belong in the general waste bin,” explained Séamus Clancy, CEO Repak Ltd.

“Waste disposal contractors have indicated contamination continues to grow in 2017, with one major recycling operator reporting up to 40% loss of recyclable MDR material this year.”

The aim of the Recycling Ambassadors Programme (RAP),  is to reduce significantly the non-recyclable material being deposited into the recycling bin, though a year long community based social marketing initiative.

Managed and rolled out by environmental charity VOICE, the Recycling Ambassador Programme will host 650 workshops throughout the country to help people understand that recycling has evolved, and clarify what items should now be placed in the recycling bin.  The workshops will be led by trained Recycling Ambassadors who will educate, support and encourage the public to recycle more effectively.

An awareness campaign across radio, social media, and print will also help with improved understanding of the list of acceptable recyclables,

Waste Collectors, who are members of  the Irish Waste Management Association (IWMA), are also helping to spread the message, and will also provide information directly to their customers.

Mindy O’Brien, Co-ordinator at VOICE, said, “We are very excited to launch this initiative!  This is the first time the government, industry and the environmental community have embarked together on a national waste campaign.  We hope to change the way people view waste and manage their recycling through our face to face workshops.

“We believe that this type of interaction is the best way to start the conversation and lead individuals towards a better understanding of what goes into our recycling bin and why.  We are looking to link up with community groups and urge them to get in touch with us. We have 30 ambassadors throughout the country ready to run these free workshops.”

Kevin Swift, Waste Plan Coordinator with the Connacht-Ulster Waste Management Office explained that the recycling process is relatively easy if householders follow some simple rules.

“Is the material a paper or cardboard, a rigid plastic or a metal? Are these items clean, dry and placed in the bin loose and empty? If we can answer yes to these questions then we know our recycling bin is ready for collection and contaminant free.



Further information is available at and